THE CORPORATE VIDEO PRODUCTION PROCESS: A COMPLETE GUIDE
CORPORATE VIDEO PRODUCTION
So, you want to make a corporate style video. Do you have a videographer? An appropriate budget? Do you have a solid original story prepared? All of these things might sound overwhelming, but we will simplify it for you in this article.
Video production in the corporate world may seem complicated, but we provide you with the best tools, tips and resources you’ll need so you feel more prepared to start making your corporate project.
What is Corporate Video Production?
The short version is just how it sounds: corporate video production is a video produced for a corporation, and producing corporate videos. Corporate video is what we at BLARE Media do every day.
In depth, it’s the creation of interesting video content to help any company with their marketing and communication. It can also be in-house corporate training videos. Video can be one of the best tools for selling a product, but it has other effective purposes too. These examples include introducing someone at a conference, announcing to your employees that there’s a change in benefits, or cataloging the success you’ve received over the years. Once your company’s made the decision to create a corporate style video, it may seem a bit daunting, but that’s when we step in. Just like with any complex process, you’ll find a trusted video production company or professional can make all the difference. When involving expert creatives you’ll be assured your time and resources will be used effectively to produce the highest quality corporate style video. You have plenty of things to worry about, let the pros worry about this!
What does a corporate video look like?
Just like any other form of media, there are several different types of videos that a video production company can help you create for your company. An expert team can take the information you provide, including what your goals are and where you might use this video, and give suggestions of what type of videos might work best.
Depending on what type of video you want to create will depend on what it looks like. Here are common of corporate videos:
Company Origin Story
Every company has a ‘why’ as to why they started their company. An origin story can tell you when the company was started, information about the founding members, the motivations that keep the company going, and the challenges the company had faced in the beginning stages.
To write a good origin story, you want your audience to get to know you. Here are some of our suggestions:
- Make it emotional. Don’t be afraid to share your personal story. It will help you better connect with your audience.
- Make it authentic. People appreciate honesty and it will help you stand out from other companies
- Showcase your brand and vision. What do you see for the future of your company? Elevate your brand and vision by honing in on what sets you apart from other companies.
Video Case Study
A video case study tells the story of how a customer used a company’s product or service to achieve success.
A customer’s own personal story adds to the company’s credibility. They use a combination of storytelling and customer results that are persuasive and engaging.
Video testimonials are similar to case studies since both involve customers, but with testimonials, customers are able to tell the audience about their personal experiences.
Effective video testimonials should have the customer give a personal story with vivid description. The customer should:
- Passionately explain the results of working with this company/using this product
- Describe how it made them feel
- Explain why this product/company/agency was best for them compared to other products/companies/agencies.
Employee Onboarding Videos
Employee onboarding videos are used for new hires to quickly and effectively understand company culture/value, protocol, stock and benefits, and other important information of the work environment they are entering.
Good onboarding videos make the employee feel safe, at home, and helps boost their confidence before getting started.
Product launch videos are promotional videos announcing a new product or service. These corporate style videos contain a lot of excitement for new products or apps. Product launching has proved to be effective. Apple product launches are a good example of this.
Product demo videos are demonstrations of a new product or service. This type of video will highlight the qualities of the product or service while also creating exciting buzz.
Product demo videos help the customer visualize using the product/service and kick in their instinct to buy it almost immediately.
A video ad is a promotional video that advertises products or services. These are common for marketing in video production and you might see them more often than you think. Think of a commercial you see on TV that is usually anywhere from 15 seconds to 3 minutes long.
Here are just a few examples of the types of corporate video that can be produced:
|IMERYS Testimonial – Harpoon Brewery
Bright, personable and articulate individuals, expressing their true “unscripted” thoughts and feelings about a subject, will generally outperform paid actors when it comes to credibility.
|Clear Channel – Transpose Exhibit
Capturing the public interacting with the Transpose exhibit at the San Jose airport, and judging by everyones response, its the future of exciting new options onboard airplanes.
Since you only have a short amount of time to reel in your audience, here are some elements of a great video ad:
- Hooks the viewer in within a few seconds and keeps them hooked throughout the ad
- Targeted to your ideal customer which will make them interested in buying your product/using your services
- Specific and concise dialogue that flows. No distracting filler words or materials
- Be clear about your message.
Event videos capture social and special events. This can include conferences, exhibitions, networking, and live performances. This is a great way to reach new audiences as part of a larger marketing campaign.
Corporate video production for business. What’s the deal?
The reality is that it is an important part of any video production business. It is the “bread and butter”, as we often call it, of most video production companies. Most corporate video production projects are based around talking heads, b-roll of a product or facility, and some sort of narration and corporate-sounding music. And while that might sound a little dull, there is actually a whole new world of possibilities out there for corporate video and the video content producer.
With the advent of sliders, brushless gimbals (think Steadicam but more versatile), aerial platforms, and motion control time-lapse rigs, there are actually a multitude of options out there for a director or cinematographer who wants to do more with their videos. There is also a level of sophistication that is rising every year along with demands and expectations from clients and the content they are seeking. These days there is a crowded marketplace full of qualified video content producers and creatives that have extremely professional tools at unbelievably low costs at their disposal. Visually speaking, you can make a beautiful video production pretty easily these days. So where does that leave us?
As always, the story is the beginning. How you tell the message and what you help the audience walk away with is always going to outshine technology. The focus, tone, and specificity with which you deliver the message is also more important than ever when marketing your business. Without a solid story, we run the risk of doing things because ‘they look cool’ or using a piece of gear just because we made an investment in it.
The point is to know your audience, know your objective, and deliver the goods as simply and effectively as possible. Technology will continue to provide endless creative possibilities, but without good creative, solid production processes, and an experienced company facilitating this, they will just be possibilities.
Okay I’m in! Now how do we make a corporate video?
There’s a 3-step process when putting together your video project, in which we will give a brief walkthrough. Each step of the way the client (you) will have as much input as you like and nothing is done without the client’s approval.
Corporate Video – Step 1: Pre-production
Video pre-production is where the corporate video begins to take shape and acts as an overall guide for the project. First, we gather all the information we’ll need from our client about what they’re looking for, what audience the video should speak to and any other important marketing details for promoting your business. It’s important to ask difficult and creative questions. This is the part of the process where we need that level of insight to really understand your business and maybe even unearth some hidden gems that elevate you above the competition.
It’s our job to use these key selling points to get an idea of what message will make the difference to your clients or employees. Then, by developing a script, and in some cases a storyboard, we create a road map containing the information necessary to produce a corporate video. This is the phase when a number of important decisions are made such as the video production schedule, crew selection, shooting list, location options, film permits, casting choices, which props, wardrobe and picture vehicles will be needed. Basically anything which appears as a noun in the script must be available on set in time for the corporate video shoot. We make that happen.
Corporate Video – Step 2: Production
Production is when the recording of visual and audio elements takes place and is typically the shortest and most intense phase of the video production process. It’s also often the most fun! All the hard work, which can often last weeks in preparation and planning, is put into action at this time. The size of the selected crew can change depending on each project but may consist of a director, director of photography, audio engineer, camera operators, gaffer, grip, and production assistants. I know that this might sound like a lot of people, but trust that they are not only there for a reason, but also possess very specific skills. From the outside, it might seem like a small production might not need a 3-5 person crew, but there are a variety of reasons why this can be vital. Think of it like The A-Team or Mission Impossible or the Ocean’s crew 🙂
Each member has:
✓ Specific skills
✓ A specific time to act
✓ Their own unique tools
✓ High attention to detail for their role
So yeah, it’s kinda like you’re hiring an elite team of specialists to execute the one perfect plan — the plan just happens to be your corporate video.
Corporate Video – Step 3: Post-production
Post-production is where it all gets put together! This is when we take all the corporate video music, footage, audio tracks, sound effects, animation, and graphics and compile them into editing software to form one cohesive piece. Often this team is different from the pre-production and production crews, as we depend on editors and audio engineers with in-depth knowledge of the editing and special effects process and technology to post the video.
The difference between a general corporate video and a corporate video that really pops can often be the deft hand and eye of a professional colorist. The feel of an edit that works just right might be no more than a few frames or one different shot choice, but a talented editor can be the game-changer. Graphic polish can also come down to a slightly better use of complementary colors or a more sophisticated font choice. But most importantly, it takes a team to make it all come together seamlessly. For these reasons, post-production often takes just as long, if not longer, than the rest of the video production process.
Note: Animated Corporate Video Projects and Video Production Companies that Produce them
The process to produce an animated corporate video is a bit different since step 2 from above (production) is skipped entirely with all the visuals being created in post-production. You may think this is cost saving but a full 3D animated video will almost always be more expensive to create due to how many hours they require in post-production. Usually, a production company will specialize in either live action (production) or an animated format. With that said, the video production industry has made some impressive strides over the years, and animated video projects are no exception. These video production projects offer an engaging and effective way to present information to a company’s target audience. Through animation, corporate video producers can bring stories to life in vivid detail while creating a memorable experience for viewers.
Final Steps for the Corporate Videos and Video Production Company
We work tirelessly to make your video exactly what you need to accomplish your goals. This will typically take a few rounds of revisions before everyone signs off following this process. Then, the client approves the video and the final product or “deliverables”, are uploaded to the appropriate FTP servers, broadcast stations, or websites as specified for delivery. The entire project and its elements are usually backed up for several years so that sometime down the line changes can be made to the video or the footage can be recycled for other uses, such as social media, podcast, etc. It’s important that you choose a video production company that takes the archival process seriously and ensures that you’ll have access to what you did far down the line. At Blare Media, we go above and beyond.
Videos are Effective
Video projects offer a unique and engaging way for corporate video producers to present information to their target audience. Experienced production companies are the ideal partners for video makers looking to create something special, providing creative direction, video crews, equipment, and post-production services to help bring video projects to life. With an experienced video production team by their side, corporate video makers can ensure that their video project is completed to the highest standard.
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