How to Make Your Commercial Stand Out – Complete Guide

how to make your commercial stand out

By Taylor Quintanar

| Commercial, Video Tips


Creating a commercial that truly stands out in today’s competitive advertising landscape can be a challenging yet rewarding endeavor. When planning your commercial, every step of the production process, from pre-production to post-production, plays a crucial role in ensuring that your message resonates with your audience and leaves a lasting impact.

Steps to Take During Pre-Production

The pre-production phase is where the foundation for a successful commercial is laid, so it’s important to keep these key steps in mind to help make your commercial stand out:

Define Your Objective

Before diving into the creative process, clearly define the primary objective of your commercial. Are you looking to increase brand awareness, drive sales, or educate your audience? Understanding your goal will guide all subsequent decisions.

Know Your Audience

Conduct thorough research to understand your target audience’s preferences, interests, and behaviors. Tailoring your commercial to resonate with your audience will increase its effectiveness.

Storyboarding and Scriptwriting

Develop a compelling storyboard and script that effectively communicates your message. This is the blueprint for your commercial and will guide the production team throughout the shooting process. While it’s crucial to book experienced video production professionals, it’s just as important to have a great script and storyboard to make sure they understand your vision.

Location Scouting and Casting

Choose locations that enhance the storytelling and match the tone of your commercial. Additionally, casting the right talent can bring your script to life and create a memorable connection with viewers.

Steps to Take During Production

The production phase is where your vision comes to life through filming and capturing visuals. Here are some tips to ensure a standout commercial during this stage:

Attention to Detail

Pay attention to every detail, including lighting, composition, sound quality, and camera angles. These elements can significantly impact the overall look and feel of your commercial. For best results, hire a professional team with experience in creating commercials.

Creative Direction

Collaborate closely with your production team to ensure that the creative vision is executed effectively. Encourage creativity and innovation while staying true to the initial concept.

Engage Emotions

Emotions have a powerful impact on how viewers perceive and remember a commercial. Use storytelling techniques that evoke emotions and create a connection with your audience.

Test Shots and Rehearsals

Conduct test shots and rehearsals to fine-tune performances and ensure that everything looks and sounds as intended. This can save time and resources during the editing process.

Steps to Take During Post-Production

During the post-production phase, the final touches are added to polish your commercial and make it ready for distribution. Here are some important steps to consider:

Editing and Color Grading

The editing process is where the footage is refined, transitions are smoothed, and pacing is adjusted. Color grading can enhance the visual aesthetics and create a cohesive look for your commercial.

Sound Design and Music

Sound design and music can elevate the emotional impact of your commercial. Choose music and sound effects that complement the visuals and reinforce the messaging.

Graphics and Animation

If applicable, incorporate graphics and animation to add visual interest and convey complex information. Ensure that these elements are integrated seamlessly with the rest of the commercial.

Feedback and Revisions

Seek feedback from trusted colleagues or focus groups to gather insights on how your commercial is perceived. Make necessary revisions based on feedback to refine the final product.

In conclusion, creating a commercial that stands out requires careful planning, creative execution, and attention to detail throughout the production process. By following the steps outlined in pre-production, production, and post-production, you can increase the likelihood of creating a memorable and impactful commercial that resonates with your target audience.

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