The Power of Brand Videos: Connect with Your Audience

brand video

By Taylor Quintanar

| Marketing, Video Tips


Video has become an essential tool for businesses to connect with their audience. And when it comes to building a strong brand, video is a powerful medium that can help you stand out from the competition.

But what exactly is a brand video, and why is it important for your business? In this article, we’ll explore the power of brand videos and how they can help you connect with your audience.

What is a Brand Video?

A brand video is a short, engaging video that showcases your brand’s story, values, and personality. It is a visual representation of your brand that helps you connect with your audience on a deeper level.

Types of Brand Videos

There are various types of brand videos that you can create, depending on your goals and target audience. Some of the most common types include:

  • Brand Story Video: This type of video tells the story of your brand, how it started, and what it stands for. It helps create an emotional connection with your audience and humanizes your brand.
  • Product/Service Video: These videos showcase your products or services and highlight their features and benefits. They are great for introducing new products or services to your audience.
  • Culture Video: A culture video gives your audience a behind-the-scenes look at your company culture and values. It helps build trust and authenticity with your audience.
  • Testimonial Video: Testimonial videos feature satisfied customers sharing their positive experiences with your brand. They are a powerful tool for building social proof and credibility.
  • Explainer Video: These videos explain a complex concept or process in a simple and engaging way. They are great for educating your audience about your products or services.

Why Are Brand Videos Important?

Brand videos are an essential tool for businesses for several reasons. Let’s take a look at some of the key benefits of using brand videos.

Connect with Your Audience on an Emotional Level

Brand video


Brand videos are a powerful medium for creating an emotional connection with your audience. By showcasing your brand’s story, values, and personality, you can humanize your brand and make it more relatable to your audience. This emotional connection can help build trust and loyalty with your audience, leading to long-term relationships with your customers.

Stand Out from the Competition

In today’s crowded digital landscape, it’s essential to stand out from the competition. Brand videos can help you do just that by showcasing your unique brand story and personality. By differentiating yourself from your competitors, you can attract and retain customers who resonate with your brand’s values and message.

Increase Brand Awareness

Brand videos are a great way to increase brand awareness and reach a wider audience. With the rise of social media and video streaming platforms, it’s easier than ever to share your brand videos with a large audience. By creating engaging and shareable brand videos, you can increase your brand’s visibility and reach potential customers who may not have heard of your brand before.

Boost Conversions and Sales

Brand videos can also have a significant impact on your bottom line. According to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. By showcasing your products or services in an engaging and informative way, you can persuade potential customers to make a purchase and boost your sales.

Tips for Creating an Effective Brand Video

Now that you understand the importance of brand videos, let’s take a look at some tips for creating an effective brand video.

Know Your Audience

Before creating a brand video, it’s essential to understand your target audience. What are their interests, pain points, and values? By understanding your audience, you can create a video that resonates with them and speaks to their needs and desires.

Keep it Short and Engaging

In today’s fast-paced world, attention spans are shorter than ever. To keep your audience engaged, it’s crucial to keep your brand video short and to the point. Aim for a video length of 1-2 minutes, and make sure to include engaging visuals and a compelling narrative.

Tell a Story

Brand video storytellingby Jarritos Mexican Soda (

Humans are wired to respond to stories, and brand videos are no exception. By telling a compelling story, you can create an emotional connection with your audience and make your brand more relatable. Make sure to include a beginning, middle, and end in your brand video to keep your audience engaged.

Showcase Your Brand’s Personality

Your brand’s personality is what sets you apart from the competition. Make sure to showcase your brand’s unique personality in your brand video. Whether it’s through humor, emotion, or authenticity, let your brand’s personality shine through in your video.

Use High-Quality Visuals and Audio

A brand video is a reflection of your brand, so it’s essential to use high-quality visuals and audio. Invest in professional equipment or hire a videographer to ensure that your brand video looks and sounds professional. Poor quality visuals and audio can detract from your message and make your brand appear unprofessional.

Work with a Professional

If you’re serious about creating a brand video that drives results, consider working with a team of video production professionals. Here at BLARE Media, we have decades of experience and know how to create a video that resonates with your audience. Contact us today for more information about our brand video production services.

Real-World Examples of Successful Brand Videos

Let’s take a look at some real-world examples of successful brand videos and what makes them stand out.

Nike: “Dream Crazy”

Nike’s “Dream Crazy” brand video is a powerful example of storytelling. The video features Colin Kaepernick, a former NFL player known for his activism, and showcases Nike’s commitment to social justice and equality. By taking a stand on a controversial issue, Nike’s brand video sparked a conversation and resonated with their target audience.

Airbnb: “Is Mankind?”

Airbnb’s “Is Mankind?” brand video is a great example of showcasing a brand’s personality. The video features a diverse group of people from different backgrounds and cultures, highlighting Airbnb’s commitment to diversity and inclusion. By showcasing their brand’s values and personality, Airbnb was able to connect with their audience on a deeper level.


Brand videos are a powerful tool for businesses to connect with their audience and build a strong brand. By showcasing your brand’s story, values, and personality, you can create an emotional connection with your audience and stand out from the competition. Use the tips and examples in this article to create an effective brand video that resonates with your audience and helps you achieve your business goals.

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