HLC Equity is a family owned and operated investment firm that wanted to communicate what they do, who sits at the core of their team, and what they’re all about. After several months of brainstorming and looking at examples, they decided to film at their Dallas offices and company retreat. Account Executive and Producer Joel Janecek teamed up with Josiah Thiesen, who shot and edited, to create something that felt modern and stylish but with character and family at its core – just like HLC equity.