LeanData

LeanData Event Videos: OPS Stars & Customer Day

LeanData is a a high-tech B2B company in Silicon Valley helping its clients turn leads into revenue on the Salesforce platform. 

 

We got started with LeanData doing two versions of the “event plus testimonials” production style using 3-person crews wearing multiple hats each. Our first outing was in downtown San Francisco at a private club where LeanData was holding events surrounding Dreamforce – Salesforce’s massive yearly event. We shot a stylish event video full of casual onsite soundbites from the internal team and customers alike. Anyone could watch this video and get a sense of the company, its culture, and its customers. And with so many of LeanData’s customers in one location, we also ran a quiet interview setup next door where we did focused client testimonials that zero in on specifics and expert functionality that speak directly to potential LeanData clientele. We were able to generate dozens of small testimonials alongside the main event video. All this content helped LeanData increase sales and customer engagement. See the event video and a sample standalone testimonial below.  

 

In our second outing with LeanData, we filmed at their Customer Appreciation Day at a hip new downtown San Francisco hotel and conference center. This was a more traditional event video with customer testimonials captured onsite alongside messages from LeanData leadership. We blended both for a modern-feeling corporate video. LeanData remarked about how much they enjoyed the finished product because it both captured the spirit of the event and informed everyone in its audience about some of the exiting new features and functionality of their innovative suite of offerings. 

 

LeanData has been a great internal team client for Blare Media with Account Manager and Producer/Director Joel Forrest handling client and production, Justin and Ian McAleece handling Dreamforce camera and lighting, and Mauro Tapia handling both post and Director of Photography duties on Customer Appreciation.

 

Customer Day Event Video

 

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Crew Roles

Producer, Director of Photography, Camera Operators, Grip

Equipment

Sony FS5 Cameras, Lighting & Audio