The Markkula Center for Applied Ethics at Santa Clara University contacted Blare Media as an upcoming election was fast approaching to make an animated “explainer” video supporting both the application of ethics to choosing political candidates and a downloadable guide by one of their founding members.We were excited to make something so worthwhile that also gave us the opportunity to showcase our skills in “explainer videos” an increasing popular genre of video communication. Produced by Blare’s Joel Janecek, graphics and animation by long term Blare partner DJ Summit, and voiced by Sara Marince, this came in on time and on budget and is a great example of what we can do for a variety of clients to engage, entertain and inform any audience with style and substance.