Central California Blood Center

Real Heroes Commercial

A PSA with a twist: A team of three paint-ballers is lured into a trap by a woman’s challenge to “draw some real blood.” The trap is set when they show up at the Central California Blood Center to donate. The pro-bono spot was written and directed by Doug Morris and produced by Justin McAleece and Jason Wada of Blare Media on behalf of the Fresno Advertising Federation. The challenges of producing spots for worthy non-profits is a lot like giving blood – you’re drained afterward but pleased you were able to give.

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