Own A Car – Hyperlapse

Hyperlapse TV Commercial

Own A Car has been a long time client of ours and we’ve been fortunate to grow with them through many different cameras, capabilities and video production techniques. For their latest spot, “Hyperlapse”, we pulled out all the stops. We used many time lapse techniques coupled with advanced motion control movement via our Kessler Slider system. We used our Epic camera with a proprietary HDR process to be able to increase micro contrast to levels we’ve never been able to reach before. We also used our Canon 5Dmk3 DSLR for many of the shots in the commercial. We shot it bracketed for proper HDR purposes when possible and in other situations, we did a faux HDR process. Overall, we were able to create an exceedingly eye-catching, color-popped spot. We are not only proud of it – we are excited about what we can do next and the standard we are setting for BLARE and our clients.

Contact us today to discuss your next TV commercial project.