For this series of commercials we were required to do a lot of preproduction and a lot of logistics. To get the word out about a series of clinical trials we needed to be able to not only cast people for many different demographics but also shoot and edit in several different languages. The project also proved difficult due to the fact that we needed to build sets, orchestrate traffic, rent a city bus and shoot said bus on a really big green cyc wall. We were successful when we were finished though and feel pretty good about the final video production. We shot it using our Red Epic camera and Canon L Series Lenses.
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