Blu-ray Association

Blu-ray Technology

Here is a video we created to promote 4k Blu-ray technology. This is one video out of a series of of 5 videos. In this overview video we did our best to cover all the benefits.

4k Resolution:
4K refers to one of two high definition resolutions: 3840 x 2160 pixels or 4096 x 2160 pixels. 4K is four times the pixel resolution, or twice the line resolution (2160p), of 1080p (1920 x 1080 pixels). The other high definition resolutions in use are 720p and 1080i.

Immersive Audio:
Real immersive sound provides the listener with a natural (“life-like”) three-dimensional sound experience unlike anything heard before in traditional 2D surround solutions. Immersive audio creates the sensation of height all around the audience, transporting them into a more thrilling and deeper audio experience.

Wide Color Spectrum:
Also known as wide color gamut. It makes the palette itself bigger. Deeper reds, greens, and blues plus richer secondary colors like magentas, cyans, yellows and more. So colors that were too deep or intense on an HDTV can now be shown on an WCG-capable 4K TV. Think a bright yellow flower, or a dark brick red.

High Dynamic Range (HDR):
HDR imaging is a high dynamic range technique used in imaging and photography to reproduce a greater dynamic range of luminosity than is possible with standard digital imaging or photographic techniques.

This series was written by Doug Morris and directed by Justin McAleece. Ro Leon was the producer. Ian McAleece shot it in 6k with the Red Epic Dragon. The set up was light and built-out by the rest of our Blare Films’ crew. Elinor and Neris where our two talents.

About the BDA
In February 2002, a large group of companies called the Blu-ray Disc Founders announced the introduction of the Blu-ray Disc (BD) format, the next generation in optical storage. The new format would offer an immense storage capacity (up to 50GB) that is perfect for High Definition video recording and distribution, as well as for storing large amounts of data. The format shares the same form factors as existing CD and DVD optical discs allowing for backwards compatibility.

To learn more about this new technology visit the 4k Blu-ray Disc Association (BDA). Click HERE for their website.

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