Chukchansi Gold is a highly decorated casino in the foothills outside of Fresno, California. It’s always a lot of fun to shoot casino commercials, especially when they’re put together by some of our favorite clients. The Fresno based agency JSA and Windsong Productions put this campaign together with the help of Blare Media who provided crew, cinematographer, and a Camera/Grip/Electric package. The dancing in the spot was real, no CG 😉 But seriously, it often takes a lot of choreography and effort to get everything just right when there are big spaces and set pieces like in these spots. We had a lot of fun shooting them and put plenty of effort into giving the campaign a look that felt unique but cohesive from dancer to dancer. It doesn’t always show up on screen, the thousands of decisions that are made to create a campaign, but we do our best to keep it fresh and original whenever possible.
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