Jim Burke Ford – Automotive Video Campaign
This was a really fun automotive video campaign where we had plenty of time to mine the comedic riches of the “line-o-rama” scenario. Great comedic actors who can keep inventing lines or easily incorporate other people’s lines from the creative team are always a joy to work with in this type of setup. The shooting style and cutting pattern for these spots was pretty simple, but that’s often what makes comedy work the best. When coverage is too complicated or the shots are a little too obtuse, the viewer often gets distracted and distraction (not misdirection) is always the enemy of a good joke. We shot this campaign with our reliable Red Dragon-x camera and our Sigma Cine Primes. We lit it with Joker, Aputure, and Litepanels lighting. The DP was Justin McAleece and Ian McAleece was the gaffer. The spots were produced and directed by Jean-Luc Slagle. Our client was Scope Studios.