Valley Strong – Human Focus
Sometimes a campaign calls for slick and defined camera moves, other times it’s a streamlined tripod shoot so as to not distract from a comedic exchange. In this case we chose a more “organic” feel to the approach because we wanted it to feel like more authentic lifestyle stories. This can be achieved in a number of ways, but using a Ready Rig or EZ Rig is our weapon of choice. We also used an Inspire 2 for the aerial footage which yields incredibly nuanced images for such a small camera. Ian McAleece and Justin McAleece handled the cinematography.