Once you have a script, it’s important to share your script with others to gain feedback – pros and cons – and to have the script written and approved prior to creating any storyboards.

You may be asking, what is a storyboard and why is it important to my production?

A storyboard is a sequence of hand drawn, comic book style illustrations, which visualizes the main scenes, camera angles, casting specs, locations, sets and is one of the essential components of the pre-production process.

Storyboard example

Storyboard example


When taken together, a well-crafted storyboard is invaluable for providing the visual direction of a video and getting all its stakeholders on the same page prior to production.

Producers of commercials, infomercials, TV spots, online videos, documentaries, explainer videos, and films often employ a storyboard illustrator as a key part of the pre-production process to direct the story’s flow.

Storyboards can make clients happy because they have a chance to preview what their finished video will look like, which allows them to make any necessary changes prior to the camera rolling; the producer will see everything that will be on camera to more accurately estimate the costs involved in the production of a video; location scouts will have a better idea of where to look and identify where filming should take place; the camera and lighting crews will be able to plan their shots more quickly and easily by determining in advance which lights, lenses and props they will need on set; and finally, storyboards serve as a guide for the editor, who must wade through countless hours of outtakes to put the finished video together in the edit bay.

A storyboard can also alert a producer to potential problems coming down the pike. Discovering a mistake prior to shooting can save a great deal of embarrassment as well as considerable time and money in production, especially if a scene needs to be reshot.

Copies of the final approved storyboard should be in the hands of all crewmembers on a set or location. It’s can also be helpful to mount the entire storyboard sequence on large poster boards for the producers to “cross off” the individual frames as each scene is filmed to keep track of daily production progress. This can be helpful for keeping a larger production on schedule.

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