Corporate videos have become an essential communication tool for modern businesses. Whether it’s building brand awareness, onboarding new employees, or showcasing products, video offers a powerful way to connect with audiences. In fact, video content has been shown to increase engagement, retention, and conversion rates more effectively than text or static visuals.
For companies in Seattle, a city known for its innovation, tech-driven culture, and competitive business landscape, corporate video production is more important than ever. A well-crafted corporate video not only tells your story but also helps your brand stand out in a crowded marketplace.
In this blog post we will go over everything you need to know about corporate videos and their many forms.
Where Are Corporate Videos Used?
Corporate videos appear in nearly every part of a company’s marketing and communication strategy. They are an essentail part of any companies growth, communication and audience building. Some of the most common placements to find corporate videos include:
- Company websites (About Us pages, product pages, landing pages)
- Social media platforms like LinkedIn, Instagram, and TikTok
- Sales presentations and pitches
- Internal communications and employee training portals
- Events and trade shows where visual storytelling is key
In Seattle, where local startups compete alongside Fortune 500 tech giants, corporate videos are often used to highlight innovation, attract talent, and connect with both regional and global audiences.
How Are Corporate Videos Used?
Corporate video success depends on how intentionally they’re created and deployed. A corporate video should be crafted with a specific audience, platform, and goal in mind. The way a video is used ultimately influences how it’s produced, from a compelling script and visuals to the length and format.
Here are some of the most common applications of corporate videos, and why the creation process matters for each:
Marketing and Branding
Marketing videos are designed to increase awareness and shape how a company is perceived. They often highlight a brand’s story, values, and culture.
They’re typically shared on websites, social media, or digital ads, so these videos need to be short, engaging, and visually polished.
Product Demonstrations
Product demo videos walk viewers through the features and benefits of a product or service. They are especially powerful for reducing buyer hesitation.
Recruitment and HR
Corporate culture videos and recruitment content are aimed at potential employees. Their purpose is to show what it’s like to work at the company and to attract talent that aligns with the organization’s values.
Training and Onboarding
Training videos help standardize education and onboarding across teams. Unlike marketing-focused videos, these can run longer and go into more detail.
Customer Testimonials
These videos provide social proof, building trust with prospects by showcasing satisfied customers. The creation process is tailored to highlight not only the customer’s praise but also the problem/solution dynamic.
Event Coverage
Event recap videos capture the highlights of conferences, product launches, or corporate gatherings. They serve both as a record of the event and a promotional tool for future attendance.
For businesses in competitive environments, tailoring the video’s style and purpose to your audience is key to maximizing ROI. The process always starts with a good video brief, breaking down each videos goals, audience and purpose.
Considering Corporate videos are made to promote and display a company, many of these videos can be remixed repurposed into other content or additional videos as well.
Who Uses Corporate Videos?
Corporate videos aren’t just for global brands with massive budgets. Organizations of all sizes use them, including:
- Startups looking to pitch ideas to investors
- Nonprofits wanting to inspire donors and volunteers
- Educational institutions providing online learning content
- Enterprises seeking consistency in training and messaging
- Local businesses that want to connect with their community
No matter the size of the organization, the right video style can make a significant impact.
Different Styles of Corporate Videos (and Where They Fit in Marketing)
This is where businesses can get creative. Each video style serves a unique role in communication and marketing strategy. Here’s a breakdown of the most popular types:
1. Brand or Company Profile Videos
These videos tell your company’s story, mission, values, and people. They’re perfect for About Us pages, investor presentations, or recruitment campaigns. A Seattle-based company might use this style to highlight its innovative culture or commitment to sustainability.
2. Product Demo Videos
Showcase your product in action. These videos are especially effective for software companies, e-commerce, and startups with new innovations. They build confidence by demonstrating features, functionality, and real-world applications.
3. Explainer Videos (Animated or Live Action)
When a concept is complex, explainer videos simplify it through storytelling, animation, or motion graphics. Tech companies in Seattle often use explainer videos to make abstract ideas more accessible.
4. Social Media & Marketing Videos
Short, engaging videos designed for platforms like LinkedIn, Instagram, or TikTok. Their goal is to capture attention quickly and drive shares. For example, a Seattle coffee brand might use snappy lifestyle content to connect with its audience.
5. Training & Internal Communication Videos
Companies use these videos for onboarding, compliance, and team training. They save time, standardize messaging, and are scalable across offices.
6. Event Recap Videos
From tech conferences to nonprofit galas, event recap videos capture energy and highlights, extending the value of live events long after they’re over.
7. Testimonial & Case Study Videos
Featuring real customers, these videos provide social proof. They’re especially effective in industries where trust and credibility drive sales.
8. Recruitment & Culture Videos
Showcasing your company culture helps attract top talent. Seattle companies often use this style to emphasize diversity, innovation, and lifestyle benefits.
9. FAQ & Informational Videos
Address common customer questions in an engaging way. These videos reduce barriers to purchase and improve customer experience.
10. Interview or Talking Head Videos
Executives, thought leaders, or team members speaking directly to the camera about company vision, industry insights, or brand values.
11. Infomercials
Long-form persuasive videos that combine storytelling, product demonstrations, and testimonials. They’re effective when educating and converting audiences at scale.
12. Motion Design & 3D Animation Videos
Visually rich videos that use design and animation to explain, inspire, or impress. Perfect for technical industries or brands that want to differentiate visually.
Each of these corporate video styles fits a different stage of the customer journey, whether it’s raising awareness, educating prospects, or driving conversions.
Techniques for Corporate Video Production
Producing an effective corporate video requires more than just pointing a camera and hitting record. Every decision, from planning and script writing to editing and final delivery, affects how well the video achieves its goals. Below, we’ll explore some of the most important techniques that go into crafting successful corporate videos.
Video Length: Matching the Message to Attention Spans
The length of a corporate video is one of the biggest factors influencing engagement. Viewers today have short attention spans, especially on digital platforms, so it’s essential to tailor video length to both the message and the medium.
- Explainer videos typically work best in the 2–5 minute range. This gives enough time to cover a concept in detail while keeping the content concise.
- Training and testimonial videos may run longer (5–10 minutes), since the audience is already invested in the subject matter and willing to engage with more information.
- Social media ads are most effective when kept short and punchy, usually 30–90 seconds, because viewers are scrolling quickly.
Getting video length right is about balance: long enough to convey value, but short enough to hold attention. This is where scripting and storyboarding become invaluable tools to keep things focused.
Editing Strategies: Crafting the Story After the Shoot
Editing is often where the raw footage comes to life. Skilled editing ensures that your message is clear, engaging, and visually polished. Some of the most effective strategies include:
- Pacing and rhythm – Cutting scenes in a way that matches the mood of the video. For example, a fast-paced montage might work well for a product launch, while slower pacing fits a thoughtful brand story.
- Visual consistency – Using consistent color grading, branded typography, and logo placement reinforces brand identity.
- Audio design – Background music, voiceovers, and sound effects enhance storytelling and emotional impact.
- Cutting for clarity – Trimming unnecessary clips and filler ensures that every second of video adds value.
A strong edit can transform an average video into one that captivates viewers and aligns perfectly with marketing goals and there are many editing techniques used to ensure each video makes an impact . Blare Media’s editing process emphasizes both technical precision and creative storytelling.
Post-Production Essentials: Planning for Success
A polished final video doesn’t happen by accident, it comes from careful planning and attention to detail during pre- and post-production. Professional crews rely on key tools and documents to streamline the process:
- Video briefs – These act as the foundation for any project, outlining the purpose, audience, tone, and desired outcome of the video. A good brief keeps everyone aligned from start to finish.
- Storyboards – A visual roadmap that sketches out each scene. Storyboards ensure the creative vision is clear and that the final edit flows logically.
- Call sheets – These organizational tools detail the daily schedule, locations, equipment, and cast/crew responsibilities. They help keep productions on time and on budget.
- Shot lists – A detailed checklist of every angle and scene needed during filming. Shot lists prevent missed opportunities and save time in post-production.
By combining these tools, production teams create a streamlined process that minimizes surprises and maximizes efficiency, resulting in a final video that looks professional and achieves its intended purpose.
How Blare Media Can Help
As one of the many talented production companies in Seattle, Blare Media stands out for its full-service approach. From creative development to editing and delivery, our team provides:
- Decades of experience across industries
- Custom solutions for corporate storytelling
- Expertise in animation, social media, live-action, and infomercials
- High-quality results at competitive prices
Our Seattle video production team understands the unique challenges and opportunities of the local market, and we tailor each project to fit your goals. Whether you need a short social media campaign or a full corporate documentary, Blare Media has the tools and talent to deliver.
Conclusion
Corporate videos come in many styles, from brand storytelling and animated explainers to product demos and recruitment pieces. The key is choosing the right style for your goals, audience, and message.
For businesses in Seattle, professional video production is an investment that drives results. With so many corporate video styles available, it’s important to partner with a team that understands both creative storytelling and strategic marketing.
At Blare Media, we specialize in helping companies create corporate videos that engage, inform, and inspire.
Thank you for reading! Ready to get started on your next corporate video project? Contact our Seattle team today.
