Blare Media was proud to produce this corporate video for IBM Almaden Research, capturing the stories and innovations that have shaped decades of technological breakthroughs. The piece features researchers and scientists reflecting on their groundbreaking work, from the development of magneto resistive recording heads that transformed data storage to pioneering quantum computing experiments and the creation of SQL databases. Set against the stunning natural beauty of the Santa Cruz mountains, the video showcases how this unique location has fostered everything from nanotechnology research to the birth of computer science as an academic discipline. As IBM Research prepares for its next chapter with a move to Silicon Valley, our team documented the legacy and spirit of innovation that has made Almaden a legendary hub for scientific discovery.
Inside the Shoot in San Jose
The shoot took place across IBM’s iconic Almaden Research facility, nestled in the Santa Cruz mountains with breathtaking views that often place visitors above the cloud line. Our crew worked to capture both the serene natural setting and the cutting-edge research environment that has produced over a hundred innovations throughout IBM’s history. Filming required careful coordination to document multiple researchers and scientists sharing their personal stories and breakthrough moments, from quantum computing pioneers to database theoreticians. The team utilized professional audio equipment to ensure clear capture of technical discussions, while our camera work balanced intimate interview setups with establishing shots that showcased the facility’s unique mountaintop location. The natural lighting from the facility’s expansive windows provided beautiful illumination, though portable lighting was used to maintain consistency across the various interior spaces where these world-renowned researchers have spent decades pushing the boundaries of science and technology.
Working with Engineers on Location
Working with engineers and product leaders in the field is one of our favorite kinds of work. Our camera crews bring deep experience filming tech offices, demo labs, and industry conferences — coordinating shoot days around real working schedules and seasonal windows. Whether you’re commissioning a single corporate video for an annual report or planning a longer series of corporate videos across multiple subjects, we tailor each project to the people and place at its center. Reach out anytime for budgets, timelines, or our crew rates.
Why Brands Choose Blare Media for Technology Video Work
Technology video work is one of our most rewarding specialties. Our team has spent more than a decade shooting tech offices, demo labs, and industry conferences across California’s Central Valley. Whether your story centers on innovation, customer outcomes, or the people doing the work, our crew speaks the language of engineers and product leaders.
Corporate videos work especially well in the technology space because the people doing the work — engineers and product leaders — are the most credible storytellers your brand can offer. A polished commercial video tells viewers what you do; a corporate video shows them why your customers trust you to do it. We’ve produced technology-focused video work ranging from quick social-friendly cuts to long-form interview pieces spanning multiple subjects.
Our technology video services span every step you’d expect: pre-shoot planning and location scouting, on-site camera and lighting crews, drone aerial coverage, multi-day interview shoots, and post editing with motion graphics. We handle the technical side so your subjects can stay focused on telling their story. Field shoots are physically demanding — we bring our own grip truck, our own audio and camera talent, and our own contingency plans for the weather that inevitably changes the schedule. If your team needs a promotional video, training video, event video, or trade show video, our crew has done it before. We can also act as your full-service video agency for educational tools, social campaigns, and broader content marketing.
Beyond standalone corporate videos, we help brands package video work as part of broader campaigns — landing-page hero cuts, social-first vertical reformats, longer YouTube edits, and quote-driven banner ads. The same single shoot day can become five or six pieces of corporate content spread across channels, which is usually a better return than commissioning one piece at a time. Ask us about content bundles when you reach out.
If you’ve got a technology story worth telling, we’d love to help you tell it. Our portfolio includes work for engineers and product leaders across our service region. Every project starts with a conversation about what makes your story specific. Browse our full client list, learn about our camera and lighting crews, or explore our work in other West Coast cities.
FAQs About Our Technology Video Work
What makes great technology videos?
The most effective technology videos lead with credibility. The strongest pieces you can produce are ones where engineers talk directly about a real outcome — better results, simpler workflows, fewer wasted resources. Polish matters, but authenticity matters more. Our job as the camera crew is to capture the real conversation, the real working environment, and the small details that make the piece feel grounded. We’ve found interview-driven technology videos tend to outperform scripted commercials when the goal is building trust with other engineers and industry buyers.
What goes into our on-location technology shoots?
Every technology shoot starts with a pre-shoot walkthrough — usually a phone call with the product lead, then a quick site visit if travel allows. We scout for natural light, sound interference, and the cinematic moments that matter most. Our crew brings everything we need to work independently on location, including a grip truck for lighting and gear, our own audio package, and drone capability for aerial coverage. We coordinate around active operations so the day’s filming doesn’t slow down the actual work happening on site.
What’s the typical timeline for technology shoots?
Most technology videos from Blare Media run on a four to six week timeline from kickoff to final delivery. That includes about one to two weeks of pre-shoot work (scripting, location scouting, scheduling), one to two days of on-site filming, and two to three weeks of editing, color, motion graphics, and revisions. We can move faster for time-sensitive industry news or annual reports, and we can scale up for series of multiple corporate videos shot across several subjects in one block. Most clients send revisions in two or three small batches rather than one large round.
How can technology brands use corporate videos in their marketing?
Technology videos are often the most cost-effective format for technology brands. They let your real customers explain the value of your services in their own words, which translates into higher engagement on social media, longer watch time on YouTube, and stronger conversion on landing pages. Use them as part of a broader content mix: a flagship corporate video as your hero piece, shorter cuts for social, an event video for trade shows, and lifestyle b-roll for ads and brand campaigns. Reach out via our contact page to start a conversation.
