Blare Media was proud to produce this testimonial video for Project 44, showcasing their strategic partnership with Google Cloud in the supply chain and logistics space. The piece features Google Cloud leadership discussing how Project 44’s multimodal transport visibility platform—covering land, ocean, air, and rail—provides end-to-end supply chain solutions for their customers. We captured insights about their co-innovation approach, where Project 44 migrated their movement platform to Google Cloud, enabling real-time supply chain modeling and predictability for enterprise clients.
Inside the Shoot in San Jose
Our team approached this technology-focused shoot by creating a professional studio environment that would complement the corporate partnership story being told. Filming took place in a controlled setting that allowed us to capture clear, authoritative testimonials from Google Cloud representatives discussing their collaboration with Project 44. The crew utilized professional lighting setups and multiple camera angles to ensure the speakers could articulate complex supply chain concepts with clarity and confidence. Audio was captured with precision to ensure every detail about multimodal transport visibility and cloud migration strategies came through clearly. The shoot required careful coordination to accommodate the corporate schedules while maintaining the polished, professional aesthetic that both technology companies required for this partnership announcement.
Working with Engineers on Location
Working with engineers and product leaders in the field is one of our favorite kinds of work. Our camera crews bring deep experience filming tech offices, demo labs, and industry conferences — coordinating shoot days around real working schedules and seasonal windows. Whether you’re commissioning a single testimonial video for an annual report or planning a longer series of testimonial videos across multiple subjects, we tailor each project to the people and place at its center. Reach out anytime for budgets, timelines, or our crew rates.
Why Brands Choose Blare Media for Technology Video Work
Technology video work is one of our most rewarding specialties. Our team has spent more than a decade shooting tech offices, demo labs, and industry conferences across California’s Central Valley. Whether your story centers on innovation, customer outcomes, or the people doing the work, our crew speaks the language of engineers and product leaders.
Testimonial videos work especially well in the technology space because the people doing the work — engineers and product leaders — are the most credible storytellers your brand can offer. A polished commercial video tells viewers what you do; a testimonial video shows them why your customers trust you to do it. We’ve produced technology-focused video work ranging from quick social-friendly cuts to long-form interview pieces spanning multiple subjects.
Our technology video services span every step you’d expect: pre-shoot planning and location scouting, on-site camera and lighting crews, drone aerial coverage, multi-day interview shoots, and post editing with motion graphics. We handle the technical side so your subjects can stay focused on telling their story. Field shoots are physically demanding — we bring our own grip truck, our own audio and camera talent, and our own contingency plans for the weather that inevitably changes the schedule. If your team needs a promotional video, training video, event video, or trade show video, our crew has done it before. We can also act as your full-service video agency for educational tools, social campaigns, and broader content marketing.
Beyond standalone testimonial videos, we help brands package video work as part of broader campaigns — landing-page hero cuts, social-first vertical reformats, longer YouTube edits, and quote-driven banner ads. The same single shoot day can become five or six pieces of testimonial content spread across channels, which is usually a better return than commissioning one piece at a time. Ask us about content bundles when you reach out.
If you’ve got a technology story worth telling, we’d love to help you tell it. Our portfolio includes work for engineers and product leaders across our service region. Every project starts with a conversation about what makes your story specific. Browse our full client list, learn about our camera and lighting crews, or explore our work in other West Coast cities.
FAQs About Our Technology Video Work
What makes great technology videos?
The most effective technology videos lead with credibility. The strongest pieces you can produce are ones where engineers talk directly about a real outcome — better results, simpler workflows, fewer wasted resources. Polish matters, but authenticity matters more. Our job as the camera crew is to capture the real conversation, the real working environment, and the small details that make the piece feel grounded. We’ve found interview-driven technology videos tend to outperform scripted commercials when the goal is building trust with other engineers and industry buyers.
What goes into our on-location technology shoots?
Every technology shoot starts with a pre-shoot walkthrough — usually a phone call with the product lead, then a quick site visit if travel allows. We scout for natural light, sound interference, and the cinematic moments that matter most. Our crew brings everything we need to work independently on location, including a grip truck for lighting and gear, our own audio package, and drone capability for aerial coverage. We coordinate around active operations so the day’s filming doesn’t slow down the actual work happening on site.
What’s the typical timeline for technology shoots?
Most technology videos from Blare Media run on a four to six week timeline from kickoff to final delivery. That includes about one to two weeks of pre-shoot work (scripting, location scouting, scheduling), one to two days of on-site filming, and two to three weeks of editing, color, motion graphics, and revisions. We can move faster for time-sensitive industry news or annual reports, and we can scale up for series of multiple testimonial videos shot across several subjects in one block. Most clients send revisions in two or three small batches rather than one large round.
How can technology brands use testimonial videos in their marketing?
Technology videos are often the most cost-effective format for technology brands. They let your real customers explain the value of your services in their own words, which translates into higher engagement on social media, longer watch time on YouTube, and stronger conversion on landing pages. Use them as part of a broader content mix: a flagship testimonial video as your hero piece, shorter cuts for social, an event video for trade shows, and lifestyle b-roll for ads and brand campaigns. Reach out via our contact page to start a conversation.
