Why Is Video Production Important?: The Importance of Marketing your Business

Video Production Equipment

The Importance of Video Content

Online video marketing is the fastest growing advertising format any company or brand can employ for one simple reason: Using video production services to create marketable video content is the single most powerful tool available for telling a story. Why? Video production has evolved and continues to evolve, making the importance of content higher than it has been in the past. It’s more than just talking heads and boring explanations of company products and services.

Now, your business and its brand can utilize video production services to create multiple strategies to reach as many customers as possible. A professional corporate video always makes visually appealing information that is easily understood, keeping viewers interested, that will stand out and will grab your attention. How does video do this? By combining sight, sound, and motion, stimulating both the visual and the auditory senses.

The use of video content for marketing has become essential for success. A corporate video production studio can provide high-quality production services to create visually stunning and engaging content that reflects the brand’s values and resonates with their target audience. By investing in video content, companies can improve their online presence, increase brand recognition, and ultimately drive sales.

SJVC Shoot 2

As Andrew Angus suggests in his book 60 Seconds, “72 hours after you read or hear something, you will be able to recall 10 percent of it. 72 hours after you watch something, you will be able to recall 58 percent of it. By stimulating both the auditory and visual senses at the same time, video helps visitors retain 68 percent of your message. That means a video helps visitors remember 58 percent more information than plain text alone.” 

Let’s be honest, video is more engaging and is easier to comprehend than reading, even with the most well-written website articles. It gives a better understanding of your products and service to the audience. Using audio and film, consumers are more likely to retain information which is why it should always be considered in the creation of content and digital marketing. With the constant evolution of software and technology, video marketing is both essential and necessary in producing video content for your brand’s service experience.

There aren’t many other options in media that educate and inspire us in the same way video does, making it an ideal tool to improve the customer experience. Video works to activate both the logical and the emotional sides of the brain simultaneously, allowing for a deeper connection between the brand and the customer. And when we are able to engage our audience emotionally, we stand an even greater chance of stimulating a prospect to act.

But there’s much more to making a memorable video than just the science behind it. A brand’s service experience should always be at the forefront of video content creation. It’s important to consider how the video aligns with the brand’s values, messaging, and overall service experience. By doing so, the video content can not only educate and inspire, but also leave a lasting impression on the audience, improving their overall brand experience.

Important Aspects of Video Production

Most video productions are for marketing purposes.  A production team will propose different types of marketing strategies to attract more son, all that have many benefits including:

  • Boosting conversions and sales
  • Building trust with customers
  • Having a higher chance of appealing to mobile users
  • Increasing brand awareness
  • Engaging buyers
  • Emphasizing on customer loyalty

For you, as a client, working with a corporate video production company to make an ideal video will benefit your business in several ways. When a video is posted to a website, it automatically gains more attention because Google prioritizes websites with videos, making your website appear higher in the Google search results.

Watching your video, viewers (and potential customers) are more likely to retain the information given to them, because video is easier to retain information with video than with a written website. Video keeps your viewers informed and will definitely boost your marketing strategy efforts with the inclusion of extra features that can keep them entertained at the same time. This is where visual and auditory stimulation come into play, but you still need to be careful. 

Lighting Setup

Marketing Your Videos: Uplifting your Business

It is important to consider the use of social media when creating video content. Since human memory is finite, social media platforms can provide a way to share information in smaller, more digestible portions. Our brain can frequently become overloaded and much of the information we learn will quickly be forgotten, but social media allows for easy access and sharing of shorter videos.

In addition, social media users tend to prefer shorter videos, so it’s important to make them as short as possible. A :60 to :90 second spot (about 160 words) is a good length to make a pitch and will make it easier for an audience to retain the information. Social media platforms often have strict time limits, making it even more important to keep videos short and to the point.

To arrive at an effective script of 160 words for social media, research and decisions must be made as to what information needs to be included in the video. Oftentimes, what we leave out of a script can be as important as what we include, especially when it comes to social media where brevity is key.

We also need to narrow down the target audience or demographic for the social media platform, establish a single point-of-view regarding the messaging, and thoughtfully consider how the audience should perceive the video content they will be watching on social media.

All of these matters are critical and must be considered prior to writing a script or creating a storyboard for social media content. More on these in later posts.

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