Holiday Marketing 101 for Small Business Owners

Holiday Marketing 101

By Blake Barnett

| Video Production, Video Tips


If you own a small business, you want to take advantage of every opportunity possible to connect with customers and promote your brand. The holiday season is a great time to spread some cheer and solidify relationships with your existing client base while also gaining new clients. For maximum impact, embrace diverse marketing methods, allowing you to reach different audiences in different ways. Here are some ideas to inspire you.

Invest in holiday decor and packaging

Everybody loves holiday decorations. If you have a brick-and-mortar store, make sure to dress it up for the season. A Christmas tree in the shop window and festive coloring in red and green is one example. If you want to stay away from faith-related decorations, opt for winter wonderland-style decor instead. For example, you can hang snowflakes in the window. If you don’t have a brick-and-mortar store, make your packaging holiday-ready instead. Festive bags, wrapping papers, and boxes will be appreciated by customers.

Create useful holiday-related content

The key to great marketing is to make it useful. Content is a great example. You can use content marketing to boost your brand this holiday season. However, you have to give consumers material they can actually use. A holiday gift guide is a great example. You can create a gift guide using products from your own business, specifying goods that are appropriate for significant others, bosses, coworkers, and more. You can then post the guide on your website and disseminate it via social media.

Put together a holiday video message for your company

The holidays are all about spending time with family, friends, and other loved ones. People are eager to connect with others during this time of year. Make the most of it. Create a personalized holiday video message from your business that you can disseminate to customers. It’s way more intimate and personal than simply throwing advertisements at them. Contact us today to get started!

Spread the holiday cheer on social media 

Social media is a great way to share your holiday-related content, from gift guides to company videos. You can also share other useful information on social media, like local holiday events and sales. Memes are a fun way to engage with people on social media. Use this to make one. You can customize the meme’s background and text to create a festive or funny meme others will love. The benefit of memes is that people will often repost them or send them on, which expands their reach and impact.

Provide holiday rewards to loyal customers

Everybody loves getting gifts during the holiday season. Make a point of recognizing your customers’ loyalty by giving them some perks. For example, you might provide a free gift with every purchase during the month of December. This could be a small sample product, for example. You can also provide perks like free gift wrapping. Another idea is to encourage loyalty through refer-a-friend programs.

Cross-promote with other businesses over the holidays

To further your reach, establish partnerships with area businesses for the holiday season. They can promote your goods or services, and you can promote theirs. For example, say you’re creating a holiday gift guide. You might ask other businesses if you can include their products in your guide. They can then create a guide including your products. Indeed offers more ideas for successful cross-promotion, such as hosting joint events.

The holiday season is a great time to promote your business while connecting with customers in a meaningful way. From sharing a company video to producing useful content for consumers, the above guide offers various ways to connect.

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