Video Production Fundamentals
In this day and age of crazy fast expansion of digital cinematography capabilities it gets increasingly important to define yourself as a unique visual artist. Almost any camera these days can shoot a beautiful image. Post-production capabilities have made the unthinkable possible with only a copy of After Effects and some creativity. 2013 needs to be about vision, ideas and execution.
Video production can be a thing of great beauty and expression, but all too often we as video and film professionals focus on the gear, the minute details and advantages that we think we can gain by spending more money. When it comes down to it though an image that’s just a bit softer than another has never stuck out as much as a bad line of dialogue. Most of the things we decide to buy are so that we can impress our friends. That being said, the most important thing in a world of ever-advancing technology is to take the time to know your gear inside and out. To be able to understand its strengths and weaknesses and know what to count on when the moment comes.
I think we could all spend a little less time worrying about the next thing we can buy and a little more time finding out how to better utilize what we already have. Being prepared and automatic with the ability to execute every time will always be more important than having the latest bells and whistles. SO go out there and work with what you have. Learn, test, fail and try again to really hone those skills. When you get a bigger budget or get the chance to upgrade, your fundamentals will be that much better and you’ll always be a bit ahead of the video production curve.
Contact us today to discuss your next commercial campaign or corporate video production project.