Social media has become a powerful tool for businesses. It’s a platform where brands can engage with their audience, build relationships, and promote their products or services to a hyper-specific audience. But managing social media can be a complex task.
That’s where our top-rated social media marketing services come in. Our services help businesses in Scranton navigate the social media landscape, create engaging content, and reach their target audience.
In this comprehensive guide, we’ll explore our top social media marketing services that businesses in Scranton are using. We’ll look at what these services offer and how they can target your business’s marketing goals.
Whether you’re a small business owner, a marketing professional, or an entrepreneur, we have the perfect social media marketing service package for you. By the end of this guide, you’ll have a clear understanding of which social media marketing service best suits your needs.
Getting Started With Social Media Marketing Services in Scranton
Social media marketing services are specialized services offered by marketing agencies. They focus on managing and optimizing a brand’s presence on social media platforms.
These services can include a wide range of activities. From creating and curating content to managing community engagement, they cover all aspects of social media marketing. A reputable social media marketing firm will also provide analysis of campaign performance and strategy adjustments based on insights.
The Role of Social Media in Digital Marketing
Social media marketing services are a subset of broader digital marketing services. Social media plays a crucial role in digital marketing. It provides a platform for businesses to engage directly with their customers. Through social media, businesses can build relationships, foster brand loyalty, and drive sales.
Benefits of Using Social Media Marketing Services
Using social media marketing services has several benefits.
First, it allows businesses to reach a larger audience. Social media platforms have billions of users worldwide, providing a vast pool of potential customers. Whether you’d like to target users within Scranton or across the world, social media marketing is an efficient and engaging way to reach those audience members.
Second, these services can help businesses target their audience more effectively. Today’s major social media platforms offer extremely accurate targeting based on demographics, locations, and interests of your target audience. With a focused strategy like the ones our social media experts can create, businesses can reach the right people at the right time with the right message.
Finally, social media marketing services can help businesses save time and resources.
By outsourcing social media management, businesses can focus on their core operations while experts handle their social media presence.
Deep Dive: Top 5 Scranton Social Media Marketing Services at Blare Media
Let’s explore the unique features of each of our most popular services. This will help you understand what sets each service apart. We’ll also discuss how these features can benefit your business.
Service 1: Comprehensive Social Media Management
Best for: Businesses that want a one-stop solution for their social media needs.
Comprehensive Social Media Management offers a holistic approach to social media marketing.
It provides everything from strategy development to content creation, posting, and community management.
Service 2: Social Media Video Production
Best for: Businesses that want to maximize engagement on their social media profiles.
With the popularity of TikTok and competitors like Instagram Reels and YouTube shorts, video has become many social media users’ preferred content type. Social media video receives up to 1,200% more shares than still images and text (Source: Forbes). In addition to our social media agency services, we are a full service Scranton video production company ready to produce content that your audience wants to engage with.
Service 3: Targeted Social Media Advertising
Best for: Businesses that want to drive conversions and increase their return on investment.
Our Targeted Social Media Advertising service includes creating and managing paid social media campaigns. It uses advanced targeting options to reach your ideal audience. Our in-house paid social experts can use Google Ads, Facebook Ads, or any other social media platform’s built-in advertising features.
Service 4: Content Creation and Curation
Best for: Businesses that want to stand out on social media and engage their audience.
Content Creation and Curation focuses on producing high-quality, engaging content. This can include text, image, or video content. It also curates relevant content from other trusted sources in your field, if desired.
Service 5: Social Media Analytics and Optimization
Best for: Businesses that want to make data-driven decisions and improve their social media results.
Social Media Analytics and Optimization uses data to improve your social media performance.
It provides insights into your audience, tracks your performance, and helps optimize your strategy.
We are happy to customize a service package that fits your marketing goals. We can combine elements from the above five services and/or other services that your business needs.
If you’re ready to get started with your social media marketing campaign , please contact us via our form, or give us a call or email.
About Blare Media – Social Media Marketing Agency
We are Blare Media, a Scranton marketing agency specializing in social media and digital marketing services as well as Scranton video production services. We’ve worked with businesses in dozens of industries, from ecommerce to agriculture to professional services and more.
We’ve tested countless strategies for digital marketing success, and have determined the best ways to drive engagement and conversions from our clients’ social media content. Our years of experience have shaped our audience-focused and holistic approach to social media marketing. We always perform thorough audience research before beginning any campaign to make sure we are in tune with where your audience is and how to best resonate with them.
We combine our proven strategies with techniques we’ve learned from industry leaders, such as Hootsuite. Our glowing reviews from clients speak volumes about our dedication to surpassing expectations.
We love incorporating video into our marketing services, as it has been proven to receive more shares and engagement than image posts. Check out this example of a short-form, causal-feel video we produced for SANE Solution as part of a social media video marketing campaign:
Our production team is also well-versed in long-form video production. Check out this video we produced for Microsoft as a promotional video for Microsoft Rewards:
A Scranton social media agency that gets content & culture
If you’re looking for a top-notch Scranton social media marketing agency, look no further. Our Scranton social media experts understand the ins and outs of creating compelling content that captures culture. As a leading social media marketing agency, we specialize in developing effective social media strategies and social media campaigns that resonate with your audience. Our social media agency offers comprehensive platform management services, ensuring your Facebook, Twitter, Instagram, and YouTube accounts are actively engaging users. We take pride in being a digital marketing agency in Scranton, known for our innovative social media advertising strategies. Our agency is featured among the best digital marketing agencies in the United States, and we’ve garnered rave reviews for our exceptional social media management services. Our team excels in SEO and reputation management, helping your brand shine. We handle everything from media advertising to executing robust social media advertising campaigns. Our Scranton social media marketing agency works closely with clients, offering tailored services to meet their unique needs. Whether you need content creation, media marketing, or an overall social media strategy, we’ve got you covered. Our digital marketing services span across various platforms, ensuring your marketing efforts are cohesive and effective. With our expertise in platform management and media advertising, you can trust that your brand is in good hands. Join the ranks of successful companies in Scranton by partnering with our top-rated marketing agency. For more info, read our reviews or contact us to start your new project today.
Frequently Asked Questions About Social Media Marketing Services
When considering social media marketing services, several questions may arise. Let’s address some of the most common ones.
What is the average cost of social media marketing services?
Because we customize each service to the client’s specific needs, the cost of our social media marketing services can vary widely. Contact us today to get started on a custom social media marketing package and quote for your business.
How do I measure the ROI of social media marketing?
Measuring the ROI of social media marketing involves tracking key metrics. These can include engagement rates, follower growth, and conversions from social media traffic. These metrics can be accessed in-app for most social media platforms. Our social media experts are trained on how to interpret these metrics and tailor a strategy based on them to maximize ROI.
Can I manage social media marketing myself?
Yes, you can manage social media marketing yourself. Many social media platforms offer free in-app analytics and creator studios that you can use to improve your engagement. However, it is time-consuming and requires a good understanding of different platforms and strategies. Many companies choose to outsource their social media marketing to take advantage of the specialized expertise of a social media marketing agency.
How often should I post on social media?
The frequency of posting on social media depends on your audience and the platform. As a general rule, consistency and quality are more important than quantity. We perform audience research before starting any social media marketing campaign. During this research, we will determine the optimal posting frequency for your business.
What should I look for in a social media marketing service provider?
Look for a provider with proven expertise in your industry. They should have experts trained to perform each service they offer, from strategy development to content creation and analytics.
How long does it take to see results from social media marketing?
Results from social media marketing can take time. It’s a long-term strategy, but you can usually start seeing initial results (including higher engagement and conversion rates) within a few months.
Summary and Next Steps
Choosing the right social media marketing services can significantly boost your brand’s online presence. It’s a strategic decision that requires careful consideration of the needs, audience, and marketing goals of your business.
As a next step, review the top services discussed in this guide. Consider their features, benefits, and how they align with your objectives. Remember, the best service is the one that can deliver results while fitting seamlessly into your overall marketing strategy.
If we seem like a good fit for your needs, contact us today to get started with our customized social media marketing services.
Top Scranton Social Media Marketing Agencies
When looking for a top Scranton social media marketing agency, it’s important to have a guide to find the best fit for your needs. Whether you’re searching for a social media agency to handle your social media strategy or you need a social media advertising agency to boost your digital campaigns, this our agency has you covered.
Our Scranton social media marketing agency is known for creativity and capacity to manage comprehensive social media campaigns. Our social media management experts ensure that your brand’s presence on various platforms is maintained and enhanced. Having a robust social media strategy is crucial in the digital age, and we excel in crafting effective media marketing and media advertising plans. The Scranton social scene is vibrant and ever-changing, making it essential to partner with a digital marketing agency that understands the dynamics of social media advertising. Whether you are a startup or a well-established brand, picking the right social media marketing agency can elevate your market presence. Choosing a digital agency that offers a full spectrum of services ensures your social media campaigns are well-integrated with your overall digital marketing efforts. The top social media agencies in the united states set the standard, and Scranton ranks high with marketing agencies that specialize in both digital and traditional media.
Video Production Services and More
If you’re looking for a service focused top social media and production company that specializes in creating engaging corporate, social, and entertainment content, you have come to the right place. Our professional video services company is dedicated to delivering high-quality video content that stands out from the crowd. In addition to our stellar social media marketing services, we have a creative team that can help you produce a video that will capture your audience’s attention. Our production company / video agency has produced branded videos for Taco Bell, Mercedes, Microsoft, and many major global brands. We are available for consultation 24 hours a day, 7 days a week, anywhere in the world. Our track record shows we have been trusted time and again by major brands for their film and production needs from concept to production. Please click here to watch our reel to get a sense of our style and capabilities.
Recent Video Awards – 2024
Recent Industry Recognitions – 2024
Our company was listed on WebDew as one of the best corporate video production companies to work with.
Recent Reviews for Video Production Services at Blare Media
Vy Tran
Five stars on Google
“BLARE Media has quickly become one of my favorite partners to work with. Their level of communication is top-notch, which makes coordinating projects a breeze. The team that came to shoot our recent video ad was incredibly organized and professional. They made the whole process easy and enjoyable. And, most importantly, the finished product exceeded my expectations. BLARE Media consistently delivers high-quality work quickly and efficiently. I couldn’t recommend them more!”
Lori George
Five stars on Shoots.video
“From start to finish, BLARE Media has clear vision of what needs to be done and how. I have worked with them on several commercials (as crew and cast), and became acquainted with their office staff. Professionals all the way.”
Dana Nielsen
Five stars on Google
“We hired Blare Media to do post-event recap videos for a major trade show of ours that was in Texas this year. The bar was already set very high based on previous videos we have done, but they really stepped it up and exceeded my expectations with their professionalism onsite and incredible work.”
About the Author
Marketing & Production Coordinator at Blare Media
Taylor holds a B.S. in Marketing and specializes in SEO and social media marketing. She has helped businesses in ecommerce, entertainment, professional services, and more to turn digital content into tangible results.
