Recent TV Commercial Projects

by | August 21, 2013 | Video Production

Reading Time: 2 minutes

We recently produced three new TV commercials here at BLARE using our famous RED Epic cameras. The first was for Fogg, Maxwell, Lanier and Remington EyeCare in Fresno, CA. The spot features Sportscaster Dana Greene interviewing Fresno State Bulldogs Director of Football Operations, Mike McHugh.

 

Fogg Maxwell Shoot

McHugh opened up about the difference the LASIK procedure made in his life and how Bulldog fans could see their team better. Although we filmed in the hot summer heat at Bulldog Stadium, we had a lot of fun shooting this piece.

JMAC

We also had the opportunity to film a series of commercials regarding clinical trials for uterine fibroids. This project required a lot of preproduction work and logistics due to the fact that we needed to build sets, orchestrate traffic, rent a city bus and shoot said bus on a really big green cyc wall. We’re really proud of the work we put into these spots and believe we succeeded in meeting the client’s needs.

Own a Car Fresno

Last but not least, we were able to work with our friends at Own A Car Fresno again in a spot we call “Hyperlapse.” We utilized time lapse techniques coupled with advanced motion control movement via our Kessler Slider system. We used our Epic camera with a proprietary HDR process to be able to increase micro contrast to levels we’ve never been able to reach before.

We’re not only proud of our work, but we’re excited about what we’ll create next and how we’ll continue to improve.

Be sure to check out the links below to each of the three commercials.