What Video Marketers Should Know to Make Effective Videos

effective videos

By Blake Barnett

| Production News, Video Tips


What Video Marketers Should Know to Make Effective Videos

Video marketing is an amazing way to engage with people and get your message out there. However, it can be tricky to make a video that truly resonates with viewers and converts them into customers. In this post, we will go over some of the best practices for making effective videos that you can use in your business and stand out from the crowd. Read on!

Don’t Forget the Basics

If you overlook the small details when making videos, your audience will pick up on it, and then the video is just not going to be effective. Some of the basics that you need to include are:

  • Clear audio in a quiet environment
  • Good lighting without shadows or glare shining onto your face
  • A solid background so people can focus on you instead of wondering what’s behind you

These things may seem obvious at first glance. However, many marketers don’t realize how much more difficult they make it is for viewers to pay attention. As long as you follow these simple rules though and stay true to yourself while doing so, then there’s no reason why your business cannot succeed with marketing videos! ​​​​

Have Your Logo on Every Video

This is a simple but effective practice that you can use to brand your business and make yourself more memorable in the eyes of potential customers. A well-designed logo can help you stand out from the crowd and get people excited to come back for more.

It’s good practice to make your logo a part of all marketing videos if possible! You never know when someone will run into one of them on social media or elsewhere online, so it is best to be prepared and put yourself in the best light as often as possible. Do not underestimate how important branding really is! You can design your own with a logo generator if you are good at graphic design, or you can get a logo design from an established and reputable company. 

Focus On Stories, Not Sales

One of the biggest mistakes marketers make is they go into a video expecting it to directly sell something. This has the opposite of the intended effect and just comes across as awkward and forced.

Instead, you should focus on telling stories that connect with your audience emotionally. The better people feel about what you have to offer, the more likely they will be to buy from you naturally without feeling like they are being pushed or tricked in some way.

Use the First Few Seconds Wisely

Every single video you make has to hook people in and get their attention. The first few seconds are critical, as they have the best chance of keeping viewers around throughout your entire video.

This is why it’s such a good idea to use eye-catching thumbnails or captions that pull people into what you want them to see and hear about. It doesn’t need to be anything over the top, but there should definitely be some kind of compelling image that draws eyes right away so viewers don’t click out before even hearing what you have to say.

Be Honest

People can see through lies pretty easily these days thanks to all the technology at their disposal. Therefore, don’t try to pretend everything is perfect when it isn’t! You need to show people who exactly you are and why someone would want to do business with you if your videos are going to resonate with them in a meaningful way.

Be Yourself, But Professional

When you are making your videos, it is important that you look and sound like someone who people can trust. You don’t have to be a perfect model of professionalism in every video you make. However, if there’s something off about how genuine or nervous you come across on camera, then this will turn away viewers quickly.

Keep Your Videos Short And Sweet

While there’s nothing wrong with longer videos where you have time to tell a brand story or touch on multiple points, this should not be the rule by any means! In fact, many studies show that shorter versions tend to outperform their long-winded counterparts when it comes to engagement rates for viewers as well as conversions down the line. Keep all videos within about two minutes at most if possible they don’t lose someone’s attention!

Finally…Always Create a Call to Action (CTA)

The last thing people need is for your video to end with no clear idea of what they should be doing next. Come up with an appropriate CTA like asking them to sign up for a newsletter or request them to subscribe! Your potential customers will appreciate this and it makes things much easier in terms of converting traffic into leads. There’s never been a better time than now to start making marketing videos! With all these simple strategies, there’s no reason why you can’t become a success story yourself too! Don’t forget any of these tips if want your business to stick out from the noise.

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